Blog

Why buy MICHELIN®?

The MICHELIN® Difference

More science inside. More performance on the road.
More value per mile.

Shop MICHELIN®

No one makes tires like MICHELIN®. That’s because MICHELIN® recognizes that you need it all from your tires — safety, a comfortable ride, fuel efficiency, grip and control, toughness, and more. Safe, everyday driving demands it. Many of those performances naturally compete, and increasing one tends to decrease another. That’s not acceptable at MICHELIN®.

It’s why we put more science into our tires, minimizing the trade-offs and maximizing performance. So you can get the signature performance you want most without giving up the others in the process. That’s MICHELIN® Total Performance™. And it’s why you’ll see the same technology that helps us win the most grueling endurance races make its way into our street tires.

Shop MICHELIN® tires with us today.

The Michelin® Promise PLan™

Your satisfaction. MICHELIN®’s Promise.

We want you to be 100% satisfied with your MICHELIN® passenger or light truck replacement tires so they are backed by the MICHELIN® Promise Plan™.

• 60-Day Satisfaction Guarantee¹
• 3-Year Roadside Assistance²
• Limited Mileage Warranty³

Learn more about the MICHELIN® Promise Plan™

1. Certain conditions and limitations apply. See the Michelin Owner’s Manual for a complete description and details.
2. This service does not cover the repair or replacement of your tire. Service applies only to motorized passenger and light truck vehicles and specifically excludes trailers, recreational vehicles, commercial vehicles, and any vehicle used for farm, ranch, agriculture, racing, or off-road service.
3. Excludes DOT–approved competition tires (e.g., MICHELIN® Pilot® Sport Cup tires) and Original Equipment tires starting with the 2018 model year. Mileage warranties vary by tire line. See your tire retailer for more details on specific mileage warranties, including those for split fitments.

Meet our featured tire models

MICHELIN®
Defender® LTX M/S

Stronger. Longer.¹

Get the proven tread design of the best-selling MICHELIN® LTX® M/S2 with EverTread™ compound to provide durable treadlife, no matter the season.

Key Benefits:

• Improved treadlife in severe conditions.
• Excellent wet and snow traction.
• Quiet, comfortable ride.

Luxury Performance Touring
All-Season Tire

Performance in Every Season

Drive with Michelin®’s latest generation of all-season tire technology, providing steady traction in dry and wet conditions for year-round performance.

Key Benefits:

• Superior braking on wet pavement.¹
• Long-lasting, all-season performance.
• 3PMSF rated for severe snow service.

Shop MICHELIN®

¹ Based on internal wet braking tests from 50 MPH using tires in size 235/55R18 on a 2020 Toyota RAV4 where the MICHELIN® CrossClimate®2 tire had an average stopping distance of 142.9 ft against Continental® CrossContact™ LX25 with an average stopping distance of 195.8 ft and the Goodyear® Assurance® WeatherReady® with an average stopping distance of 198.6 ft; and in size 215/55R17 on a 2019 Toyota Camry where the MICHELIN® CrossClimate®2 tire had an average stopping distance of 181.0 ft versus the Bridgestone® Turanza™ QuietTrack™ with an average stopping distance of 216.2 ft and the Continental® PureContact™ LS with an average stopping distance of 227.8 ft. Actual on-road results may vary.

Northern Automotive Tire & Repair is proud to offer Yokohama tires to Crivitz, WI, Coleman, WI, Athelstane, WI, and surrounding areas at some of the lowest prices around. Northern Automotive Tire & Repair helps customers find the right Yokohama tires for their car or truck at the right price that fits their budget. Give us a call today, and we will work with you to find the right Yokohama tires for your car. Remember, Northern Automotive Tire & Repair is a leading Yokohama tire dealer. Not sure which tire is right for your car?

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

All or Nothing

Your tire search stops here at Northern Automotive Tire & Repair. We carry an extensive stock of Toyo tires for customers in Crivitz, WI, Coleman, WI, Athelstane, WI, and surrounding areas. We are the go-to tire supplier in the area because our selection is second to none.

Toyo: Driven to Perform

The Toyo Tire & Rubber Co., Ltd. was established in Japan in 1945. In July of 1966, U.S. operations of Toyo Tires began in California. At the same time, the distribution of commercial tires began. Passenger tires soon followed, less than a decade later, and then Toyo expanded further in the United States by opening a production facility in Mt. Vernon, Illinois, in 1998.

Production has only increased since then, and Toyo has continued to grow through offering replacement tires for nearly all makes and models of vehicles.

Types of Toyo Tires:

• Passenger Tires
• Performance Tires
• Ultra High Performance Tires
• SUV/Crossover Tires
• Minivan Tires
• Light Truck Tires
• Winter Tires
• Commercial Tires

Innovation, Quality & Performance

The core value of Toyo Tire is to be a company committed to ensuring safe performance and improving tire stability. Toyo is built on the foundation of a few principles: quality, technical capabilities, and merchandising capabilities. Toyo is constantly looking to improve upon an already excellent product through a set of value-driven actions, including protection, stabilization, delivery, and improvement. The goal of Toyo is to build safer, eco-friendly, longer-lasting tires for every driver on the road.

Toyo Tire is committed to producing a tire that is safe and long-lasting, because Toyo tires are driven to perform.

Our selection of Toyo tires includes tires for many makes and models of vehicles and fits every budget. Contact us or visit us today to speak with one of our knowledgeable professionals who will help you find the best tires for your vehicle’s needs.

Peak Performance

Northern Automotive Tire & Repair is proud to offer Goodyear tires to customers in Crivitz, WI, Coleman, WI, Athelstane, WI, and surrounding areas. We are one of the leading Goodyear tire dealers in the area. Our selection of competitively priced tires makes it easy to find the right tire to fit your budget.

Goodyear: Innovative & Driven

The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling in Akron, Ohio. That year, the company had only thirteen employees and began producing bicycle and carriage tires.

Goodyear supplied Henry Ford with racing tires, and Ford started using Goodyear tires on the Model T in 1908. Goodyear became the world’s largest rubber company by 1926, a mere 28 years after its founding.

Goodyear formed an alliance with Sumitomo Rubber Industries Ltd. in 1999, which reestablished Goodyear as the largest tire manufacturer in the world.

Types of Goodyear Tires:

• Passenger Car Tires
• Performance Tires
• SUV/Crossover Tires
• Light Truck Tires
• All-Season Tires

A Fierce Industry Leader

Goodyear’s business philosophy has always been centered on becoming a “market-focused” tire company that provides quality services and products to consumers. Since its foundation, the Goodyear Tire & Rubber Company’s values have been concentrated on one phrase: “Protect Our Good Name.” The company is dedicated to improving tire technology, as well as utilizing newfound knowledge in products that aim to further develop driving excellence.

Whether you drive a sedan or a pickup truck, a sports car or a minivan, Goodyear has the tires to fit your needs. After all, more people ride on Goodyear tires than on any other kind.

If you’re unsure about which Goodyear tires are right for your driving preferences, contact us or visit us today to learn more about finding the right Goodyear tires for you.

Smart Tires for Smart Drivers

Northern Automotive Tire & Repair carries a selection of General tires for customers in Crivitz, WI, Coleman, WI, Athelstane, WI, and surrounding areas. We are committed to locating the right set of tires to match the individual driving needs of every customer.

General: Anywhere is Possible

The General Tire and Rubber Company was founded in 1915 by William O’Neil and Winfred E. Fouse in Akron, Ohio, the rubber capital of the world. General Tire entered a booming market with over 300 competitors, so O’Neil and Fouse bypassed the original equipment (OE) market and moved straight on to focus on producing a quality replacement tire.

An early tire that General Tire released was the General Balloon Jumbo, a pneumatic truck tire that required only 12 pounds of air pressure. In 1955, General Tire entered the passenger car OE tire market as the tire supplier for General Motors.

Types of General Tires:

• Passenger Car Tires
• Performance Tires
• SUV/Crossover Tires
• Minivan Tires
• Light Truck Tires
• Summer Tires
• Winter Tires
• Commercial Tires

General Tire is Synonymous with Durability and Performance

The General Tire and Rubber Company underwent a name change to GenCorp, Inc. in 1984, and then soon sold to Continental AG of Hanover, Germany in 1987. General Tire is currently a branch of Continental Tire North America, Inc. They still are one of the leaders in the pack for marketing, production, and development of superior tires.

General Tire still continues its tradition of manufacturing a comprehensive line of quality, ultra-high performing tires.

Regardless of your driving or budget needs, our staff can help you find the perfect set of General tires. We have the right price on the right tire for every customer who walks through our door. Contact us or visit us today to begin your search for the right set of General tires.

Whatever You Drive, Drive a Firestone

Northern Automotive Tire & Repair stocks a large inventory of Firestone tires for customers in Crivitz, WI, Coleman, WI, Athelstane, WI, and surrounding areas. Choosing the best tire for your vehicle may be overwhelming, but we make it easy by carrying only the highest quality and most reliable tires available.

Firestone: Where Rubber Meets the Road

The Firestone Tire and Rubber Company was founded in 1900 by Harvey Firestone in the rubber capital of the world—Akron, Ohio. Harvey Firestone recognized the overwhelming potential for automobile tires, so he started mass-producing them. Firestone started with only 12 employees, so the company understands the importance of the individual. Every driver wants something different—and Firestone is prepared to give it to them.

Firestone became the original equipment supplier to Ford Motor Company for the Model T in 1906, and Firestone continued producing tires for the replacement market, which kept the business growing until 1988. In 1988, Firestone was purchased by Bridgestone Tire Company and is still owned by Bridgestone today.

Types of Firestone Tires:

• Passenger Car Tires
• Performance Tires
• SUV tires
• Minivan Tires
• Light Truck Tires
• Summer Tires
• Winter Tires
• Commercial Tires
• Industrial Tires
• OTR Tires

Serving Society with Superior Quality

Firestone Tire offers competitive pricing, a nationwide warranty, and a Firestone 30-day “buy & try” guarantee on all tires. Today, Harvey Firestone would be proud of how far his company has come. With over a century of producing continually innovative tires that make drivers’ lives easier, Firestone’s fire won’t be burning out soon.

Firestone is a leader in the replacement tires market for a reason. When you’re ready for new tires, contact us or speak with one of our experts, who will help you choose a durable set of Firestone tires.

Arrive In Style. Drive Dunlop.

At Northern Automotive Tire & Repair, we are a proud provider of Dunlop tires for customers in Crivitz, WI, Coleman, WI, Athelstane, WI, and surrounding areas. Customers are bound to find the right tire to fit their budget in our selection of competitively priced Dunlop tires.

Dunlop: Born Ready to Roll

Dunlop started one day in 1888 when John Boyd Dunlop was watching his son ride his tricycle. Dunlop noticed how rough the ride was because the tires were treaded with metal. So Dunlop glued together the edges of two strips of rubber to make a tube, and then he inflated it with air from a soccer ball pump. Dunlop had invented the first pneumatic rubber tire, which offered a smoother ride than a solid rubber tire, and the modern tire as we know it was born.

With his new invention, Dunlop opened his first tire plant in Dublin in 1889. A tire factory opened in Birmingham, England, two years later, and the Dunlop Rubber Company was born. Dunlop continued his work by inventing tires capable of accelerating over 200 miles per hour by 1920, which opened new doors for the company on the racetrack. The Dunlop Rubber Company also designed Dunlop Self-Supporting Technology (DSST) tires, created to support a vehicle’s entire weight even when the tire is punctured or completely flat.

Types of Dunlop Tires:

• Passenger Car Tires
• Performance Tires
• SUV/Crossover Tires
• Light Truck Tires
• All-Season Tires
• Summer Tires
• Winter Tires

Dunlop. Drivers Know.

Today in North America, as a subsidiary of Goodyear, Dunlop offers an impressive variety of tires. When consumers buy Dunlop tires, they receive quality, durability, and endurance.

For the last 125 years, Dunlop has introduced numerous tire innovations and paved the way for the future of tires. No matter what your driving preferences or vehicle characteristics are, Dunlop has the tires for you, because Dunlop is driving to the future.

As one of the leading Dunlop tire dealers in the area, we pride ourselves on our ability to send customers home happy. Contact us or visit us today to learn more about our selection of Dunlop tires.

Higher Standards, Higher Quality, More Value

At Northern Automotive Tire & Repair, we have a variety of Cordovan tires to satisfy customers in Crivitz, WI, Coleman, WI, Athelstane, WI, and surrounding areas. As one of the leading Cordovan tire dealers in the area, we carry a wide selection of tires at a range of prices.

Cordovan: Tires To Depend On

Cordovan Tire began as a part of a purchasing group called Cordovan Associates in Dayton, Ohio, in 1956. For more than 50 years, Cordovan has been practicing its guiding principles, which are performance, engineering, quality, and value.

Cordovan Tire is a key supplier to independent tire dealers, as well as a leader in the replacement tire market. Each and every Cordovan tire is manufactured to be safe, durable, and reliable. The company looks beyond simply manufacturing tires to see what drivers demand from their tires, ensuring each Cordovan tire exceeds every driver’s needs.

Types of Cordovan Tires:

• Passenger Car Tires
• Performance Tires
• SUV Tires
• Light Truck Tires
• Winter Tires
• Industrial Tires
• Commercial Tires

Tires That Keep You Moving

Cordovan Tire is “driven to higher standards of quality and value.” The company manufactures high-quality, reliable tires for many applications. With a comprehensive line of tires, Cordovan designs and produces durable tires for nearly every need.

Whether you need a tire for your daily driving or a durable tire for your tractor, you can count on Cordovan tires to last.

Our selection makes it easy for customers to find the perfect set of Cordovan tires. Contact us online or visit us today so we can fit your vehicle with the right set of Cordovan tires.

Your Tires Matter. So Count On Cooper®

A legacy of quality
Is represented in every
Cooper® tire today.

Shop For Cooper® Tires

At Cooper®, we talk tires every day, and we understand that the four tires on your vehicle are what keep you connected to the road, playing a crucial role in how your vehicle handles, and in keeping you safe on your travels. 

As an American company since 1914, our focus is on making quality tires that will perform well and last for thousands of miles. With more than a century in the tire industry, we know that tires matter, and that is why you should count on Cooper®.

Shop Cooper® tires with us today.

Types of Cooper® Tires

• Performance Tires
• Passenger Tires
• Light Truck Tires
• Sport Utility Tires

Cooper Tire Heritage

Over 100 Years of History in the Tire Industry

The beginnings of Cooper date back to 1914 in Akron, Ohio, when two brothers-in-law, John F. Schaefer and Claude E. Hart, formed a company to produce tire patches, tire cement, and tire repair kits. In 1915, Schaefer and Hart purchased The Giant Tire & Rubber Company of Akron, a tire rebuilding business, and shortly thereafter moved the business to Findlay, Ohio.

In 1926, Ira. J. Cooper developed the “Cooper Creed,” which focused the company on providing “good merchandise, fair play, and a square deal.” The vision of Ira J. Cooper continues at Cooper today.

Made to Last

At Cooper, we believe that manufacturing a quality product is key to ensuring your peace of mind. All Cooper® tires are backed by a standard or premium limited warranty, and select products are also backed by a 45-day road test or mileage warranty, helping to give you peace of mind on the road.

Learn With These Videos